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Commercial growth through creating thinking - SUM.AGENCY

Writing a Website Brief to get Great Results!

Writing a Website Brief to get Great Results!

Writing a Website Brief is a fairly dificult task, & if you’re reading this, you’ve probably been given the task, or about to start the task of producing a website brief. Website briefs are probably one of the hardest things to write when thinking what you want out of a website. There is so much to cover in a website brief, & we’re going to go over each area of a website brief in the blog below.


Why Do You Need a Website Brief?

The Web Design Agency would need to know a bit about your company before they can get a feel of how your website should look. Here are some things you should consider in the website brief’s introduction:

  • A brief summary of your company.
  • The services you provide and/or products you sell.
  • Size of your company. (Number of employees, international or local & a rough turnover figure).
  • 10 words that describe your company.


Your Current Website

If you do have a current website, include this so that the web design agency can have a look at it themselves. Also make sure you answer these questions:

  • What don’t you like about the current website?
  • What do you like about the current website?
  • How long ago was the current website built & who was it built by?
  • How much traffic (visitors) is it currently receiving?
  • How often do you get a sales leads through the current website?
  • Who currently supports and maintains the current website?
  • Why is the current website no longer suitable?


Your New Website

This is the exciting part, your brand new website! What do you need from this new website? Here are some questions you should be asking yourself and letting your web design agency know:

  • What are the aims of the new website? (Increase brand awareness? Increase leads? Increase traffic?
  • Has your target audience changed since the old website? What are the demographics?
  • Have you recently had a re-brand or new product launch? Is the new website part of this?
  • What are your USPs?
  • What industry is your new website going to be aimed at?
  • List a few competitors’ websites you like the look of.


Your Budget

To receive a more accurate quote from your web design agency, you should provide them with a rough budget. This will allow you to control what you spend and also see what you can get for that money. Here are some things to acknowledge:

  • What is the budget for the new website’s design & development?
  • Is there going to be a budget for ongoing support & maintenance of the new website?
  • Are you including a digital marketing budget for the next 6 to 12 months?


Brand Consistency

A good web design agency will have your brand consistency in mind. You should provide as much marketing literature so the web design agency can get a better idea of this brand consistency and replicate it into the website. Again, it’s great if you could provide 3 or 4 websites that you like the designs of, that your brand can also be integrated into.


The Content

With digital marketing becoming increasingly popular, the content has to be right the first time to create the most effectiveness. Do NOT duplicate content. Start thinking now about what content you wish to provide. Maybe your web design agency has access to a copywriter that could help you create content that can embrace your target audience. Here are some questions you should ask yourself:

  • Do you have the available skills & resources to carry out an effective content audit of your current website?
  • Who will be responsible for generating content? Will it be outsourced or in-house?
  • Can you provide any brand guidelines?
  • Do you have any corporate images, photography or videos? If not, would this be needed to include in your budget?


The Technical Side

Your web design agency would need to know the following technical details before any work can be started:

  • Do you currently own the domain or would you need a new one?
  • Will you need hosting?
  • Do you have any analytics set up for the website?



The maintenance of a website is commonly overlooked when creating a website brief. Here are some questions to think about:

  • Who will be responsible for the maintenance of the website?
  • Who will be responsible if this person leaves?
  • Would you prefer to have the website supported and maintained in-house or through the web design agency?



When concluding your website brief, you should include what you would live to receive back from the web design agency. For examples, at SUM.AGENCY, follow up with a full website proposal. This usually includes:

  • How the site will be built.
  • The site map & user experience.
  • Both initial and ongoing costs.
  • The rough timescale. (Provide a realistic one if needed).

SUM.AGENCY wishes you the best of luck with your website brief. If you have any questions, feel free to call our office on 0114 449 6595 or send an email to