Why Is SEO Important for my SME?
SEO (Search Engine Optimisation), has one of the best Return on Investment’s in advertising, yet is one of the most misunderstood terms in the world of marketing. In the past, SEO has been characterised as some kind of “voodoo” and has caused many savvy business people to underestimate its importance as part of a good solid marketing strategy for your SME.
Yet, in reality SEO is an extremely viable marketing outlet that when paired with great landing pages & written content, can bring your business solid leads and customers.
If you’re still not convinced that your SME should have SEO, here are 5 solid reasons why:
1. Branding & Visibility
Everyone would love to appear at the top of search engines for the products or services they offer, but the reasons for this are far more than just getting clicks through to your website. This is a actually a certain amount of value in just simply appearing in search results for keyword phrases directly related to your SME. Today, most searchers don’t just search once, click through to some websites and then finish, these days they search multiple times, click through to multiple websites, further hone their keyword search phrases and search some more.
This means with SEO, you can appear across the board for relevant and related keyword phrases, so your brand and visibility would increase further.
According to research, the higher your SME is in the search rankings, the higher the credibility in the eyes of the consumers. When consumers search on the various search engines, they make mental notes of the companies that show up, both consciously and subconsciously. In the mind of potential customers, where you rank becomes a vote of confidence.
3. Increase Website Traffic
The first step of converting a consumer to a customer is to get them “through the door”. SEO is a great way to get your consumers doing this by increasing the traffic to your website. Traffic by itself isn’t going to make you money, but just like your local shop, you still need to make your best effort to sell to your customers once they contact you through your website, and it’s better to have a crowded shop than a deserted one.
4. High Return on Investment
As briefly mentioned above, SEO has one of the best ROI’s in advertising. The reason for the high rewards is because SEO is an inbound marketing strategy, which means you can target who you market to when they’re looking for you! There’s no interrupting them, either on a TV or radio show or in the middle of an article in a magazine they’ve been reading. You just show up when the consumer needs your products or services. The best thing about it is that as they’re already looking for your products or services, you don’t have to convince them. All you need to do is show that you’re the right SME to purchase from.
5. Receive Unmatched Insight into your Customers
As we have already mentioned, SEO generates valuable traffic. This traffic is tracked by various Analytics software, the most common being Google Analytics, through important data and metrics.
The data and metrics give you an insight into your customers, such as: how they search / browse, the region they live in, what channel they’ve arrived from and so much more. This makes the data and metrics extremely valuable to you as it can help you decide on more informed decisions regarding your SME and its strategies, both online and offline.
Still not convinced with SEO for your SME?
At the end of the day, SEO can help build your SME by getting you in front of your potential customers when they are looking for your products or services. It allows you access to reliable sources of user data and analytics that can help you further target your message, attracting new customers to your SME. SEO is an important resource for your marketing efforts as long as the Internet continues to drive consumer buying habits.