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Commercial growth through creating thinking - SUM.AGENCY

How can I improve the page load speed of my website?

Let’s be honest, had this page taken a few seconds longer to load, you’d not be reading this content.

2018 and beyond = the impatient era! In truth, users expect the next page load speed to be immediate upon clicking a hyperlink. You are losing more than just money when the web page load speed is high:

  • User engagement drops.
  • Lose new user traffic.
  • Miss abandoned sales opportunities.
  • Bounce rates increase.

Brand awareness, new customer engagement, actual new customers. It’s the whole journey piece that you must consider.

Here’s a few page load speed facts:

  • An additional 1 second delay in page speed loading can result in a 7% dip in conversions.
  • Almost half (47%) of web users expect a page load speed to be less than 2 seconds.
  • 40% of online shoppers abandon cart if web page load speed is more than 3 seconds

If your company is ecommerce – it is imperative that you understand that fast page load speed = increased revenue. A concept which works both ways.

There are many methods, particularly when your website is built with WordPress (as built by SUM) that enables you to decrease page load speeds on your website. Here’s 5 we recommend:

  • Install a caching plugin to your website
    – Utilise lazy load to improve page speed loading
    – Save bandwidth by reducing the file size of your web pages
  • Gzip compression
    – Can reduce initial page size by up to 40%
    – Effective method of compressing heavy website content elements
  • Don’t spoil user experience
    – Be careful with pop ups – they can decrease conversions as well as increase!
    – Monitor third party scripts running on your website and their source
  • Upgrade to the latest PHP version
    – You can improve page load speed by up to 30% just by upgrading to the newer PHP version, making it worth the effort!
    – Significant improvement of page load speed
  • Reduce HTTP requests
  • Almost 80% of page load speed is spent downloading different elements of the page
  • The more elements per page, the likely increase in HTTP requests
  • Use methods that don’t hinder the design of the page/website, such as:
    – Image maps
    – CSS sprites
    – Smaller Javascript blocks

Start with these tips and see how you get on. Remember – every millisecond of page loading speed counts! If you need any further help or advice in regard to page load speeds, talk to us!