What you need to know about Google Algorithms!
Google Search engine uses algorithms to gain data and deliver accurate results for any queries being inputted into the search engine. This allows for Google search engine users to find the answers to their queries quickly and for webpages to rank based on multiple signals and factors.
On average Google changes their algorithms around 500-600 times a year, so keeping track of the updates can be tricky! Despite this, most of the changes they implement are often minor, however there is the odd occasions which means Google introduce a major algorithm change which dramatically alters the SERPS (search engine results pages).
There has been recent chatter between webmaster and the SEO community regarding a new Google search algorithm update, however its hard to know when and if these updates are coming, especially because Google don’t announce them and sometimes doesn’t even confirm updates once they are released. It is therefore it is extremely hard to predict and prepare your SEO campaigns.
One of Google’s most recent major changes was in December 2017 when they revealed that they were changing the snippets which are displayed in the search results. Snippets are the brief description that is displayed below the URL of a website in an organic search result and helps the user see if its relevant to their search query.
A Google spokesperson said:
We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.
Other major updates such as the Fall Flux were noticed in September 2017, however this is still unconfirmed by Google. This update showed changes in the traffic and search visibility, however this soon followed with volatility.
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