Lynx Golf are manufacturers of amazing golf equipment, with a key emphasis on bringing fun back into the game. Their old website was not responsive and didn’t present their products and services in a way their day to day business reflects. SUM creatively served up a fresh website design that followed their slogan ‘The Cat is Back, with the Lynx logo far more prominent across the website. Lynx are very ambitious and their website design needed to match that, making it easy for users on all devices to find their products and learn more about their brand, fast. In a fiercely competitive market where Lynx only sell through local stockists rather than online or mainstream retail, it needed to be simple to locate your local stockists.