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Mon - Fri: 08:00 am - 05:00 pm

AAA Minicabs

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Project Details

Drive relevant web traffic and increase conversions

Website Design & Development, SEO, Social Media Management

AAA Minicabs website, optimised by SUM.
AAA Minicab's website, optimised by SUM.
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THE SCOPE

AAA Minicabs offer a full minicab service covering Beckenham, Bromley and Croydon. They were referred to SUM Agency as we specialise in helping minicabs firms increase revenue through online web and app bookings. When we started, they were generating a poor level of web traffic. Over 90% of web visitors were coming from London as that is what their content reflected. As a result, their search engine performance was poor and there was no ranking for their main service areas.

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What We ACHIEVED

A fully functional, mobile-first website aimed at giving them autonomy of their website. They can now update all key content internally

Completely refreshed the customer journey and implemented more call to actions in key areas

Rewrote the website content to be relevant to their target locations

Omni channel social campaign building both customer and commercial relationships in the local area

AAA Minicabs website, optimised by SUM.
AAA Minicab's website, optimised by SUM.
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Key Features & Outcomes

A consistent brand message across both web and social channels, reflecting the great brand they had built

More than 20 keywords ranking on Google page 1; 0 when we took over

29% increase in bookings, Q3 to Q4 2017

Web traffic more than doubled between March and September 2017, coming from their target areas