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Commercial growth through creating thinking - SUM.AGENCY

5 Marketing tips you need to know!

We understand that marketing can be a bit of a minefield, so because of this we’ve put together some handy Marketing tips that can help you out along the way!

Create an in-depth marketing strategy

Running any marketing campaigns, whether this be print or digital, should be in line with a coherent marketing strategy. How else are you going to measure any ROI’s or successfully implement these campaigns in the first place? A marketing strategy should cover aspects such as; marketing objectives, budget, time frames and the target market.

Take advantage of social media marketing

Social media marketing is a cheap way of increasing brand exposure to reach a wider audience. Social media channels such as Facebook and Twitter are easy to use and can help substantially with customer engagement. To ensure optimal results, channels should be updated with fresh and engaging content on a regular basis.

Use Visual marketing

According to a recent study the average attention span of today’s population is around 7 seconds. Visual marketing content can say more at first glance than a thousand words and can attract and entice customers to your site.

Integrate email marketing into your plan if you haven’t already!

Email marketing is a great method of getting information to your customers directly and, is a key part of brand awareness and recognition. Targeting your customers ensures that you are not spamming them with irrelevant information.

Always Analyse your Marketing campaigns

Make sure you constantly analyse your campaigns to warrant whether they are being successful. This is crucial as you wouldn’t want to be wasting your budget on marketing campaigns that may not be working. Most social media channels will have analytical tools to help you analyse and build marketing reports.