5 Top Marketing Tips for SME’s
When running a SME, attracting customers is one of the top challenges especially, like most, you have a very limited marketing background. However, there are some basics that you should consider without having to spend excessively.
Know Your Business
Spending time on working out what your product or services’ USP is time well spent as it helps you differentiate your business from your competition. Every SME should have a clear mission as well as precise values as it provides a solid framework for positioning your business.
Know Your Customer
Be clear about who you want to sell your product or service to. Targeting a specific customer segment and marketing to it is a lot more effective than trying to sell to everybody. Once you decide on a market segment, it will be a lot easier to decide how to reach your potential customers and what the best channels are to focus on to reach the maximum potential.
Set A Budget
Allocating a fixed budget before creating a marketing plan can help you keep an eye on your outgoings. There are so many options with marketing, that without a budget, it is easy to overspend. Having this budget will allow you to focus on the more important strategies in your plan.
Care For Contacts
Word-of-mouth and referrals are the best form of marketing and are a great way of obtaining new customers. Think about your connections and how they could endorse your business. Always ask for testimonials too to give your potential clients some trust in your business.
A great looking website is a must for any size business, but it can be expensive and over-complicated. There are three important elements that SME’s should take into consideration when creating their website. These are: Contact details, a compelling offer and an attractive web design that’s easy to navigate.
To get your FREE consultation to see what marketing strategy would be best for your SME, feel free to call us on 0114 449 6595 or email us here.