4 Ways That Ensure Your Marketing Plan Delivers
Marketing is a means of driving your company’s revenue and growth. With this in mind, how do you ensure that your marketing plan achieves these things?
We have put together 4 ways to ensure your marketing plan delivers below. We use these for all of our clients and their results speak for themselves!
Having great communication is a key tool that you can use to ensure your marketing plan delivers. The key people that you need to keep happy in your business are your clients. Word-of-mouth is one of the most effective forms of marketing and clients will refer you if you do a good job and ask them to. This is the easiest and best way to create new business. This would include past, current and prospective customers.
Clients can tell you where they first heard about your company and what they will be looking for in the future. Is there a certain client that refers you more often than others? If so, why?
2. Set Realistic Goals & Track Them
It is important that you set realistic goals for your company as well as tracking them. When tracking, there are numbers that are more important than others, for example conversion rates.
There are a variety of ways that can assist you when tracking. Google Analytics tells you where traffic to your website has come from, your conversion rates as well as a lot more information. Also, when carrying out Email Campaigns, tools such as MailChimp tell you your open rate and click through rate. Both of these will also show which content is getting viewed the most, therefore showing where your efforts should be focused.
3. Remain Organised
Remaining organised is key to ensuring your marketing plan delivers. Unless you have a system in place to make sure that your data is useful to you, the information above does nothing. You must put aside time once a week to input data to make sure it’s accurate.
A great way to show your data is in spreadsheets and charts. Microsoft Excel is a great tool for this. It makes your data easy to understand if you have issues and how best to solve them. Using this information to convey with clients makes it easier to explain certain data too.
4. Have a Flexible Plan
Marketing is an ongoing process not just something that is planned and carried out just once. It’s important to have a plan that’s flexible and open to changes as you will find out what works and what doesn’t. These changes may be small or large, depending on the circumstances.
There are many various reasons that you may make adjustments or even scrap your current plan for a new one. The most common reason would be the ever-changing technology. We are well aware this changes constantly and do our up-most to relay any necessary information to our clients.
Another reason that it may be necessary to change tour approach to meet the different needs of various people / clients is that all people / clients are different.
Having a great marketing plan doesn’t stop at just creating one. It’s vital that you not only set goals, but also track their progress. Use it to figure out your company’s strengths and weaknesses to see where best to spend your time and resources on your marketing efforts.
Making sure you take time and utilise the proper tools available is key to see if you need to implement and change your marketing plan as needed. This allows you to achieve the best return on investment, and that’s what you’re marketing plan is there for.